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How to Keep Your Pipeline Full: For Subcontractors and Suppliers


As a building material supplier or trade company, maintaining a steady flow of new prospects and clients is critical to the success of your business. In this article, we'll outline five strategies that you can use to keep your pipeline full and grow your business.

1. Networking

Networking with other businesses in your industry is a great way to gain new leads and referrals. Attend trade shows and industry events and connect with other suppliers and contractors. Building relationships with others in your industry can help you learn about new projects and opportunities, and make it easier for you to be considered for future work.

2. Digital Marketing and Social Media

Digital marketing and social media are powerful tools for reaching a large audience quickly and cost-effectively. Utilize platforms such as Facebook, LinkedIn, and Instagram to showcase your products, services, and projects. Share customer testimonials, educational content, and behind-the-scenes looks at your business. This helps to build trust and demonstrate your expertise to potential customers.

3. Create a Winning Sales Process (Incorporating BuildMapper)

A well-structured sales process is key to keeping your pipeline full and closing more deals. Utilize a platform like BuildMapper to streamline your sales process and manage your pipeline more effectively. With BuildMapper, you can find active projects and builders, track your leads, and automate your sales process, freeing up more time to focus on growing your business. It is important to have a complete sales process in place to effectively connect with new clients and close more deals.

4. Referrals from Past Clients

Don't underestimate the power of referrals from satisfied customers. Encourage your past clients to recommend your business to others, and offer incentives for doing so. This can help you build a steady stream of new prospects and grow your business without spending a lot of money on advertising.

5. Partnerships

Partnering with other businesses can help you reach new customers and grow your business. Consider forming strategic alliances with complementary businesses, such as other trades or designers, to offer a comprehensive solution to your clients. These partnerships can help you win new business and grow your pipeline.

Keeping your pipeline full requires a combination of tactics and strategies. From networking to digital marketing and partnerships, there are many ways to attract new customers and grow your business. By incorporating these strategies into your sales process, you can ensure that your pipeline stays full and that you are constantly attracting new business.

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