Whether you're a small subcontractor or work in sales, growing your business in today's competitive construction market is challenging. On your journey to increased sales, don’t wait for leads to come to you. Get out there and connect with as many builders as possible to create connections and grow your network. The most effective way to build this network is to meet with potential clients in person or over the phone. Without a proper sales process, you may find yourself wasting time and letting potential jobs fall through the cracks.
A sales process is defined as a repeatable set of steps that you perform to convert a prospect (builder or home owner) into a customer.
Those who like to operate without any formal sales process often fail to advance the sale to a close and miss opportunities. That is why professional sellers follow a sales process.
The essential items of an effective sales process include the following:
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