5 Tech Resources to Supercharge Your Sales in the Building Industry

The construction industry is constantly evolving, and with new technological advancements come opportunities for businesses to improve their sales processes and grow their revenue. In this article, we'll explore five different categories of software that can help construction businesses supercharge their sales efforts, along with a specific recommendation for each category.

1. Lead Generation and Sales Enablement

Lead generation is the process of identifying and pursuing potential customers, while sales enablement refers to the tools and strategies that help sales teams become more productive and effective. By using software that combines these two functions, construction businesses can improve their lead conversion rates and close more deals.

Recommendation: BuildMapper

BuildMapper is a cloud-based software platform that helps construction companies generate leads and manage their sales activities more efficiently. With features such as access to real-time construction data, sales pipeline tracking, and proposal sending, BuildMapper can help construction businesses streamline their sales processes and identify opportunities for growth.

Additional Read: 5 Sources of Leads in the Construction Industry.

2. Building Information Modeling for Project Estimates

Building Information Modeling (BIM) is a software-based approach to construction project management that enables architects, engineers, and contractors to create and manage digital models of building projects. By using BIM software, construction businesses can generate more accurate and detailed project estimates, which can help them win more bids and improve their profitability.

Recommendation: Revit

Revit is a BIM software platform developed by Autodesk that enables users to create and manage 3D models of building projects. With features such as automatic scheduling, clash detection, and 4D simulations, Revit can help construction businesses improve their project estimation accuracy, reduce errors and rework, and optimize their workflows.

3. Project Management Software

Project management software is a tool that helps construction businesses plan, track, and execute their projects more effectively. By using project management software, construction businesses can improve their collaboration, communication, and task management capabilities, which can lead to better project outcomes and higher customer satisfaction.

Recommendation: Procore

Procore is a cloud-based project management software platform designed specifically for the construction industry. With features such as project scheduling, cost tracking, and real-time collaboration tools, Procore can help construction businesses streamline their project management processes and improve their productivity and efficiency.

4. Financial Management Software

Financial management software is a tool that helps construction businesses track and manage their finances, including expenses, invoices, payments, and budgets. By using financial management software, construction businesses can gain better visibility into their financial performance, make more informed decisions, and improve their profitability.

Recommendation: QuickBooks

QuickBooks is a popular accounting software platform that can help construction businesses manage their finances more effectively. With features such as expense tracking, invoicing, and tax preparation tools, QuickBooks can help construction businesses stay on top of their financials and make more informed decisions about their business operations.

5. Virtual and Augmented Reality Presentations

Virtual and augmented reality software can help construction businesses create immersive and interactive presentations that showcase their designs and products. By using virtual and augmented reality, construction businesses can engage their customers more effectively, improve their sales pitches, and differentiate themselves from their competitors.

Recommendation: IrisVR

IrisVR is a virtual and augmented reality software platform that enables construction businesses to create and share immersive presentations of their building designs. With features such as 360-degree panoramas, walk-throughs, and cross-platform compatibility, IrisVR can help construction businesses create compelling visual presentations that help them stand out from the competition.

By using software tools like BuildMapper, Revit, Procore, QuickBooks, and IrisVR, construction businesses can improve their lead generation and sales enablement, project estimation accuracy, project management capabilities, financial management, and customer engagement. By adopting these new technologies, construction businesses can gain a competitive advantage, increase their revenue, and achieve sustainable growth.

We hope this article has given you some ideas for new tech resources to explore for your construction business. Remember, selecting the right software tool is only one part of the equation - it's also important to invest in employee training and change management to ensure successful adoption and maximum ROI. With the right mindset and approach, your construction business can leverage technology to supercharge your sales and achieve your business goals.