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BuildMapper Blog

5 Cutting-Edge Tech Tools to Elevate Your Building Industry Sales Game


The building industry, with its vast array of projects, from residential homes to commercial skyscrapers, is a sector ripe for innovation. While bricks and mortar remain at the heart of construction, the tools we use to sell these projects are rapidly evolving, thanks to technology. If you're looking to give your sales strategy a modern makeover, you're in luck! Here are five tech resources that are not just changing the game but supercharging sales in the building industry.


1. CRM Software: The Backbone of Your Sales Effort

Let's start with the backbone of any good sales strategy: Customer Relationship Management (CRM) software. Tools like Salesforce and HubSpot are more than just databases; they're your best friend in managing client interactions, tracking leads, and analyzing your sales pipeline. With features designed for the building industry, such as project tracking and bid management, these platforms ensure you're always a step ahead. Imagine knowing your client's preferences, the stage of each deal, and your team's performance, all in real-time. Other tools like BuildMapper can even plug in real-time construction activity data right into your CRM. It's not just efficient; it's transformative.

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2. Virtual Reality (VR): A Window to Future Projects

Step aside, conventional showrooms and flat blueprints, and make way for Virtual Reality (VR). Platforms like VR Sketch and IrisVR are revolutionizing client presentations by offering immersive experiences. Why tell your clients about the view from their future balcony when you can show them, even before the first stone is laid? This technology not only elevates the client experience but also significantly boosts sales by making the intangible tangible.


3. Drone Technology: A New Perspective on Projects

Drones are not just for breathtaking aerial photography anymore; they're a vital sales tool in the building industry. By providing unique perspectives on properties, construction progress, and showcasing the scale and scope of projects, drones like the DJI Phantom series offer a compelling visual tool to engage potential clients. They're particularly effective for large-scale projects where the full extent of the work might not be appreciated from the ground.


4. BIM Software: Building Information Modeling

Building Information Modeling (BIM) software, such as Autodesk Revit and BIM 360, goes beyond traditional CAD drawings. It allows for the creation of 3D models that integrate critical information about every aspect of a building project. From materials and costs to scheduling, BIM provides a comprehensive view that can be invaluable in sales meetings. Demonstrating your project's efficiency, sustainability, and innovation through BIM can differentiate your proposal in a competitive market.


5. Social Media and Content Marketing Platforms

Lastly, don't underestimate the power of social media and content marketing platforms. Tools like Buffer, Hootsuite, and WordPress can help you craft and disseminate your brand's story, showcase your projects, and engage with potential clients. Whether it's a blog post about the latest trends in sustainable building or a time-lapse video of your project's progress shared across social media channels, content marketing can significantly expand your reach and attract leads.


Wrapping Up

Integrating these tech resources into your sales strategy in the building industry doesn't just mean staying current; it means staying ahead. From the immersive experiences offered by VR and the comprehensive insights provided by BIM software to the expansive reach of social media, these tools offer a competitive edge that can't be ignored. As the building industry continues to evolve, so too should your sales approach. By embracing these technologies, you're not just building structures; you're building success. So, gear up, get creative, and watch your sales soar to new heights!

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