BuildMapper Blog

4 Business Growth Hacks for 2023


Get Your SEO in Order

Seventy-five percent of online users don’t click past the first page of Google search results. If your business isn’t ranking on the first page, it basically doesn’t exist to over half of the population. SEO (Search Engine Optimization) refers to the techniques that help rank your website higher in the search engine results pages. It makes your website more visible to people looking for solutions that your brand or service can offer.

You can start getting your SEO in order by optimizing your website for mobile, voice search and Google Discover. You should regularly create quality content for your social accounts and website. We also believe local businesses will gain a lot of traction in 2023 from Google, as there is a big push towards highly localized search terms. 

There are many strategies involved in local SEO, but a great place to focus on is your Google Business Profile. Firstly, make sure you have a Google Business Profile and confirm all your business info is accurate and up to date. And secondly, you should be asking your customers/clients for Google reviews and be consistently replying to both the good and the bad. 

Video for Sales

Video is hot right now. It is more engaging than long form text and is a great way to communicate the value that your business offers. More and more businesses are turning to video and using it as a sales and marketing tool. On video platforms like YouTube and social networks like Instagram, there are all kinds of videos you could produce to boost your sales. Viewers retain ninety-five percent of a message presented in video form, compared to ten percent when reading text. 

If you’re a building supply store, produce content reviewing the features of your new products, add it to your email campaigns, and get your customers to give you video reviews to share on your social platforms. If you’re a subcontractor, produce creative before and after videos to showcase your work, and make introduction videos to email builders for a more genuine touch. Think of ways to stand out to builders, and start doing the things your competitors aren't!

Use Automation (CRM)

If you are not using a customer relationship management (CRM) system to manage and automate your daily workflows, you are losing out on winnable deals. It lets you automate your performance, set up drip campaigns and follow-ups, and keeps you and your sales team organized. Investing in a good CRM, like Pipedrive, will save hours a week on your sales efforts.

Most modern CRM’s come with email templates, calendar management links, and even allow you to call prospects directly through the technology. By eliminating redundant daily tasks off your schedule, you will be able to focus on the things that matter, like interacting with prospective clients and closing deals.

Partner With an Outsourced Sales Team

Outsourcing is changing the way construction businesses get things done. The pandemic changed the way companies do B2B sales forever. If you don’t have the time and resources, or perhaps just don’t want to, an outsourced team can handle the majority of sales efforts for you. This will continue to be a trend in 2023, because it allows you to rapidly increase business growth, at a fraction of the cost of hiring a sales team as part of your company. If you’re interested in partnering with an outsourced sales team for your business, you need to take the time to carefully assess what parts of the team should be kept in-house, and what parts should be performed as a service by an outside provider.

If you’re interested in learning more about any of these four topics, let’s jump on a call and talk about boosting your growth in 2023. Book a call.

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